Rapp Advisory
Auckland · New Zealand
Strategic Advisory · Board Governance · M&A

Senior, founder-level advisory for growth businesses and investors across New Zealand, Asia-Pacific, and the Middle East.

Rapp Advisory is a boutique practice built on 25+ years of building and scaling businesses at international scale.

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Three areas of practice, one standard of senior attention.

Management Consulting & Strategic Advisory

Retainer-based strategic guidance: growth strategy, brand and marketing leadership, international expansion, corporate development, and executive mentoring.

Board & Governance Advisory

Independent director and advisory board roles for growth-stage and scale-up businesses, bringing a founder's and exit-stage executive's perspective to the boardroom.

M&A Advisory & Deal Origination

Identification, evaluation, and introduction of acquisition opportunities across the New Zealand and Asia-Pacific corporate services sector, through to completion.

Geoffrey Rapp

Co-founder of Virtuzone — one of the Middle East's most recognised corporate services platforms — which grew to serve 100,000+ entrepreneurs from 180 countries before its 2024 sale to Ascentium Global Services Holdings, a Hillhouse-backed global business services group.

Geoffrey's earlier career spans Boeing Commercial Aviation, where he spent 12 years as Regional Marketing Director for the Middle East and Asia; Emirates Airline, where he founded the airline's Internet Communications Unit and launched Emirates.com; and the Executive Office of HH Sheikh Mohammed bin Rashid Al Maktoum, working on landmark initiatives including the launch of the Dubai International Financial Centre.

Now based in Auckland, he serves a select portfolio of advisory and board clients across New Zealand, Asia-Pacific, and the Middle East.

25+
Years international experience
100,000+
Entrepreneurs served by Virtuzone
3
Regions: NZ · APAC · Middle East

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For advisory, board, or M&A enquiries, get in touch directly.